Online Advertising Agency Inbouncd Marketing Richmond

purchasing and creating advertising in any media is a time-intensive process reflecting hours of transactions between buyers, seller & creative agents. For example, discusses contract options with a radio account executive, he targets a few radio stations with desired listener demographics, negotiates a price, creates ad copy, approves the final ad, bids on an ad schedule, if a buyer wants to advertise in the radio media and pays for the service. For a skilled buyer, this entire transaction can take up to 3 weeks to complete.

For a local deli or sporting goods shop with little or no demographic information, this transaction process can take more than 3 weeks and cost the small business more money per ad than large ad agencies, small purchasing power and less familiarity with radio advertising. For the seller, in this case the radio stations, the transactions’ costs of dealing with such small customers can prove to be cost ineffective. We are an Internet advertising intermediary that provides a one-stop shop for demographic information ad buys, ad rates and creative development, ad campaign schedule planning, reducing transaction time and costs for buyers and seller of advertising spots.

Products & Services

Advertising Agency Richmond featured product will be a user-friendly Internet website that provides free and fee-based services to meet the needs of its customers—advertising buyers and seller. Our first product line will be dedicated to reaching the highly fragmented buyers and seller of advertising space in the radio advertising sector. Qualified buyers and seller are invited to join our community as members. Membership is free and provides users access to valuable customized services. Selling members receive opportunity to list ads and gain access to the purchasing community.

Buyers receive access to up-to-the-minute aggregated, monitoring services, ad campaign planning tools, radio market information, ad space, purchasing discounts, monitoring services, creative services and account management.

Our information-rich services reduce a buyer’s time while enabling the development of a cost-effective advertising strategy. In addition Our buyers receive unique purchasing discounts, usually reserved for major ad agencies and companies, and an opportunity to participate in discounted “over-capacity” ads.

Our serves as a third sales channel for radio stations, complementing their national and local sales efforts. Unlike traditional sales methods, the Internet offers radio stations access to a national market and 24-hour selling power. We provides radio station members with a listing and brokerage service, access to customers, free marketing, and monthly value reports. These monthly Advertising Agency Richmond value reports will include buyer profiles, savings calculated, market analysis & competitive analysis.

Market & Opportunity

We represents the intersection of two growing U.S. markets: advertising and business-to-business electronic commerce. The advertising industry represents a $190 billion industry and is expected to grow at 5.7 percent compound annual growth. The radio advertising market is a $17.7 billion sector represented by more than 12,275 radio stations in 268 major markets. Approximately 75 percent of radio advertising is purchased at the local level.

Although there has been consolidation in the radio industry since the Telecommunication Act of 1996, the industry is still highly fragmented and growing at an 8.5 percent annual rate. In addition, radio stations have generally been slow to adopt Internet strategies.

Business-to-business e-commerce revenues for 1998 were $17 billion and are projected to grow to $1.7 trillion by 2003. It is projected that by the year 2002 almost one third of all business-to-business transactions will be performed via e-commerce.

Customers

As an intermediary agent Advertising Agency Richmond has two primary customers: radio stations and small business advertisers. We will target the top 4,000 radio stations, which represent 80 percent of the industry revenues. we will target small, high-growth businesses as its primary market. In the U.S., there are currently 24 million small businesses with approximately 885,000 new firms each year. These businesses represent 47 percent of all sales in the U.S. According to research, approximately 41 percent of small businesses are online and one in three conducts business transactions on the Internet. Each of these firms represents an average of $3.79 million in annual revenues, significantly more than the $2.72 million average.

Marketing Strategy

Our marketing efforts are centered on strategic partnerships, an educational advertising and public relations campaign, and a regional sales force. We will forge a strategic partnership with the Radio Advertising Bureau, the national association that represents 4,300 radio stations and 80 percent of U.S. radio advertising revenues. We will forge an alliance with the U.S. Chamber of Commerce, the world’s largest business federation, representing nearly 3 million companies, 96 percent of which are small businesses. Our marketing campaign will focus on driving volume to the website and converting visitors to buyers.

The Start-up Plan

We will follow a three-phase start-up plan. During the first phase, the our team will create a demonstration site, refine product and services mix, and alpha test among focus groups of buyers and seller. During the second phase, We hopes to raise the required venture funding of $2 million to launch the site. The funds will be used to finalize the development of an integrated website, launch a marketing and sales plan, negotiate strategic alliances and radio station partnership agreements and launch the website in San Francisco, California. To meet the objectives of the first two phases, We will incrementally hire 16 additional staff and outsource the initial development of the website.

Management

Advertising Agency Richmond management team has extensive experience in the marketing, Internet, and high-tech sectors. LeeAnn Masters, Chief Executive Officer, has seven years of professional experience in the field of marketing for small businesses and national clients in the telecommunication, real estate, multimedia, and education industries. Ali Manon, Chief Operating Officer, has five years of experience in the high-tech industry in the areas of Internet strategy, program management, software design, and development. Wayne Stewart, Chief Technology Officer, has three years’ experience as a software developer and technology consultant. He has experience launching a successful technology consulting partnership dedicated to serving the needs of small businesses in San Francisco, California. He is currently pursuing his M.B.A. at the University of California at Berkeley, concentrating in information management and entrepreneurship. Advertising Agency Richmond team of consultants are experts in the small business, radio, advertising, high-tech, and Internet start-up fields.